Our response to COVID-19

How to manage the transformation to hybrid

Posted on: 1st December 2021

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How to manage the transformation to hybridHow to manage the transformation to hybrid

One of the major shifts the working world has seen over the past 18 months is the move towards a more flexible way of working. After more than a year of working from home – where we embraced the zero commute and better work/life balance – many people missed the buzz of the office environment and recognised the collaboration, connectivity and creativity benefits of working around others.

A 2021 study by McKinsey showed that 90% of businesses now want to adopt a hybrid way of working, where employees can choose between working from home (WFH), working from the main office or working from a neighbourhood coworking space.

We look at ways companies can manage the transition from being solely office based to offering a more flexible way of working.

Employ tip top technology

At the start of the pandemic, when the world adapted to remote working, technology was at the core of its success. Now the hybrid way of working is becoming the norm, companies must continue to invest in technology to make sure it’s safe, secure and up to the job.

“The shared workplace only ever existed because it contained the materials and equipment workers needed but didn’t have at home: typewriters, computers, photocopiers and filing cabinets to store countless kilometres of paper,” says Mark Dixon, Founder and CEO of IWG in their latest white paper. “But today, digital technology puts into every white-collar worker’s hands all the tools they need to do their job. The office is no longer a defined physical space, but rather it has become digital.”

When a distributed team works in numerous locations, having access to safe, secure networks has to be of the utmost importance, which is why all Regus locations have top level network security as standard.

Cultivate company culture

Research by Accenture showed that a massive 83% of employees want the future of work to be hybrid. This is an opportunity for companies to re-evaluate their corporate culture and integrate new and improved policies for hybrid working, with employee wellbeing at the top of the agenda.

“The first thing we tell companies is that they have to be intentional about all this,” says Jane Sparrow, co-founder of consultancy The Culture Builders, in IWG’s white paper. “They need to put time and strategic thought into how they’re going to evolve their culture.”

Downsize the office

As the working world changes, businesses will have to reassess their real estate needs. “There’s a chance for companies to fine-tune their real estate footprint to be more appropriate to the way the next generation of employees are looking to work,” says Doug Demers, Managing Principal at B+H Architects and the Centre for Advance Strategy, in IWG’s white paper.

Hybrid working is an opportunity to downsize and consider the hub-and-spoke model, where companies have a smaller head office, and a clutch of satellite offices and coworking spaces in local neighbourhoods. This will also reduce a company's carbon footprint and plays into the 15-Minute City concept, where its people can live, work and play locally.

Work towards a frictionless future

Of course, in this new world of working, there’s no one-size-fits-all model. Companies have to respond to the needs of all their employees, whether they work remotely, from a coworking space or from a head office. This is where having a frictionless system in place is key. A frictionless system means all employees will have secure digital access to the company network, so they can work from anywhere, but they’ll also feel connected to their colleagues, as well as engaged and secure in their career path.

“Companies that allow their employees to be successful and productive anywhere are likely to attract and retain the best talent,” says Christie Smith, Accenture’s Global Lead of Talent & Organisation/Human Potential. Businesses who are reluctant to adopt a more flexible way of working could not only risk missing out on top-notch talent but might also see a higher rate of employee turnover.

Find out how Regus can help your business thrive in the new, hybrid world of work.

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