For commercial agents, collaborating with a client to find the office space that meets what they need now – but can also adapt to what they’ll need later – isn’t an easy challenge. This can get even more difficult when you factor in constraints on space, budget and location.
Keeping your approach simple will keep you aligned with your client’s expectations and distill the unique selling points of the ideal space. You can accomplish this by keeping “SPACE” in mind:
S for Saving
- Look for shorter leases and lower-cost deposits – like those you will find when using a flexible workspace – to drastically cut overheads.
- Already-furnished offices can save your client up to 60% compared with an empty one.
P for Productivity
- Consider how your clients use their existing workspace. Could some employees work from home? The majority of desks remain unused for 55% of the time. You can present a smaller, more efficient office space by highlighting the benefits of co-working spaces for workers who need a desk only half the time.
A for Address
- Finding your clients an office that is close to their key customers can be beneficial for your client’s business. Regus research shows that over 71% of companies globally find that proximity drives customer retention rates and customer satisfaction.
- Proximity’s also a big advantage in-house – 65% of businesses worldwide report that it increases their own team’s productivity.
C for Clauses
- Emphasize the fine print to your clients – flexible spaces, for example, can have shorter notice periods.
- If you’ve found your client an office with less expensive maintenance requirements or fewer use limitations, this can be a big advantage for fast-growth companies that might pivot and change regularly.
E for Expansion
- In such an active market, expansion is on everyone’s mind. More than half of businesses in the Netherlands, Germany and Brazil say it’s one of the core drivers of less rigid ways of working.
- If you present a flexible workspace or short-lease property, draw out the benefits of being able to quickly change the space as your client scales up or down, without having to actually find a new property.