Birmingham is a large and important business hub in the Midlands, with a population of 1.1 million people, a light rail service into central London and easy access to the rest of the UK via the M5, M6, M40 and M42 motorways. With a history in manufacturing and companies like Jaguar Land Rover and Cadbury retaining significant operations within the city, is not surprising this area continues to be popular. It is currently home to a diverse service sector and is an important research, transport and conference centre, with numerous companies that have chosen to build in this location, including Sainsbury's, Lloyds Banking Group and Whitbread. With six universities, Birmingham is not only an economic powerhouse, but also one of the most densely-concentrated areas of higher learning in Europe.
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