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How ‘kinetic’ is your business?


Global Operations Director

If you have no idea what I’m talking about, ask yourself this: is my business flexible and agile enough to adapt to the ever-changing needs of its customers? Or is it slow-moving and hampered by traditional, inflexible working practices? 

Few businesses are perfect, that’s why experts have just designed the Kinetic Challenge - a way for companies to assess how agile and flexible their structure is now – and how much better it could be if you employed elements of a new, ‘kinetic’ model. 

From being able to change without pain; honoring promises to customers, staff and stakeholders; and creating a ‘safe’ environment where people are happy to share ideas and innovate, there are lots of benefits in becoming a ‘kinetic organisation, according to Advance Workplace Associates.

Renowned workplace expert Andrew Mawson discovered that the traditional, hierarchical business model – with its top-down command and control structure – is expensive and inflexible, not what you need when you’re trying to move your business forward.

Andrew, with support from Regus, worked with business leaders to compare this outdated model to their visions for a new, more agile kind of organization: one that makes the most of flexible working and social networking technologies, and whose flat structure gives it the energy to constantly evolve and move forward – the kinetic model. 

The best thing is, you don’t have to reinvent the wheel to see the benefits – you can apply the recommendations to a traditional model and still become more ‘kinetic’.