The build up to March Madness has some employers on edge. The NCAA men’s basketball tournament has been long recognized for having a clutching grip on workers who will obsessively follow their bracket selections more closely than their workload in the coming days. It’s a productivity drain that employers are looking to avoid.
But it times to stop looking down on March Madness and instead focus on the positives!
We’ve been hosting March Madness events in our centers and what we’ve learned may surprise employers who want to want to limit access to the big games. Here’s what we’ve seen:
Networking happens: Our business hubs host a mix of customers who view this time as an opportunity to casually network with their business neighbors in addition to watching the games. Customers realize they will be surrounded by potential customers and partners and they use this “downtime” to make new connections. Basketball is the common-bound that helps bring people together, breaks the ice and leads to building better relationships.
Halftime is the new ‘worktime’: Instead of leaving work and heading to the local sports bar, our clients enjoy watching the games from our business lounges. They gather in the area to watch a portion of the game, around halftime some may head back to their office to do some work, and then they’re back in front of the TV to finish it up. Time is money after all. And their bosses appreciate that as well.
Companies have learned to embrace it: Our clients understand that work is no longer confined to traditional hours or traditional locations. They embrace flexibility and are disciplined enough to enjoy the games while still getting the job done.
Computers On Email, Not Basketball: Sure, workers can log onto their computers and have their screens filled with NCAA games but then how would they see their email coming in or work on that next presentation. We’ve seen workers sit with their laptops open and stay productive while watching the games on TV.